Partners come to you one at a time. Every deal costs you something, and so does every deal you turn down. Read the terms and decide what you can afford to spend.
RunwayCash. Sponsorships, guarantees and payment terms burn it.
FocusYour team. Every integration and build costs weeks of it.
TrustWhat partners say about you when you leave the room.
AudienceReach you actually own. It decays if you stop feeding it.
Run any one of them to zero and the company is done. Survive twelve months and the partnership revenue you built is your score.
Some deals come back later. What they say when they return depends on what you did the first time.